Uprankly
Free Link Building Planner

Plan your link building with data, not guesswork.

Compare your backlink profile with competitors, find and prioritize the gaps that matter, project their potential impact, and get a campaign plan you can act on.

Free · No credit card required · Results in under 2 minutes

uprankly.com/app/link-planner-pro
Live Analysis
Uprankly Link Planner Dashboard - Competitor Backlink Gap Analysis
Your Link Building Plan

Get a plan to close the gap - not just the data.

Link Planner turns competitor, keyword, and backlink data into a prioritized plan for your next campaign.

uprankly.com/app/link-planner-pro
Active Plan
Competitor Gap Analysis - Compare domain against competitors
Opportunity Intelligence

Find and prioritize the gaps worth chasing.

Domains linking to your competitors but not to you - scored and ranked so your team works the highest-value targets first.

uprankly.com/app/link-planner-pro/6ab0cb
Active Plan
Link Planner gap domains table showing scored and prioritized opportunities

Turn hundreds of gap domains into a shortlist your team can actually work from.

Impact Projections

Estimate what closing the gap is worth.

Model potential traffic and revenue scenarios before committing resources to a campaign.

Scenario Model
10% Gap Closure
Projected Traffic
+18.4K/mo
Projected Annual Revenue
+$24,800/yr

Estimated Scenario

Recommended Target
Scenario Model
25% Gap Closure
Projected Traffic
+48.5K/mo
Projected Annual Revenue
+$62,400/yr

Projected · Core Campaign Goal

Scenario Model
50% Gap Closure
Projected Traffic
+92.8K/mo
Projected Annual Revenue
+$118,100/yr

Estimated Scenario

Adjust conversion rate and average order value to model scenarios using your own business assumptions.

From Analysis to Plan

Get a recommended campaign, already mapped out.

Link Planner turns the analysis into a recommended campaign with priorities, difficulty, timeline, targets, and projected outcomes.

Recommended Playbook
Authority Gap Campaign
Build This Campaign
Opportunities
47
Target Keywords
12
Est. Contacts
32
Difficulty
Medium
Timeline
3–6 mos
Expected Impact
High
Strategic Rationale

Strong competitor overlap: 3+ rivals share these links, demonstrating validated topic affinity.

Reachable authority range: Concentrated in DR 40–68 sweet spot where outreach conversion is highest.

Commercial keyword alignment: Directly bolsters referring domains on top conversion pages.

Pre-filtered editorial contacts: Concentrated opportunity set with verified inboxes.

Prospect Discovery

Discover more websites to build links from.

Not all your best link targets are linking to competitors yet. We find similar publishers already writing about your topics — filtered by DR and matched with a verified contact for outreach.

Competitor Link Opportunities

Websites linking to competitors but not your website.

2,534

Opportunities

High Confidence

Verification

Competitor Link Opportunities

Similar Prospect Opportunities

Sites already writing about your keywords — with a verified contact attached to each one.

847

Sites

Verified Contacts

Outreach Ready

Similar Prospect Opportunities
Built for Client Work

Share the analysis with clients and stakeholders.

Share the report through a public link — no viewer login required. Show where the profile is weak, which opportunities matter, and what campaign you recommend.

  • Where the backlink profile is weak
  • Which opportunities matter
  • How large the gap appears
  • What the projected scenarios look like
  • What campaign you recommend

Shared report links expire after 7 days for secure collaboration.

uprankly.com/plan/share/7f9a12e
Public View
Shareable Link Planner report view for clients and stakeholders
Next Step

Turn your link building plan into an outreach campaign.

Your plan moves directly into Link Builder. From there you find contacts, send pitches, follow up on replies, and watch your new backlinks go live — without switching tools.

Link Plan
Opportunities
Prospects
Verified Contacts
Outreach
Backlinks

Plan your next campaign. Free.

Run up to 3 Link Planner analyses per month with no subscription or credit card.

Gap analysisOpportunity scoringRevenue projectionsCampaign recommendationDR distributionCSV exportShareable report
Analyze Your Domain — Free

The planning is free. Execution through Link Builder is optional.

Know where to build before you start outreach.

Compare your backlink profile, find the gaps that matter, project the impact, and get a campaign plan — free.

3 free analyses per month. No credit card.