Customizing Your Opportunity Estimate

The Est. Opportunity card shows a dollar estimate of the monthly traffic you're missing out on. It starts with default numbers — a standard conversion rate and order value. Swap those out with your actual figures and the estimate gets a lot more useful.

How to customize

1. Click Customize on the Est. Opportunity card.
2. Two fields appear:

- Conversion Rate (%) — what percentage of visitors become customers. Any value from 0 to 100.

- Avg Order Value ($) — your average transaction size. Any value from $0 to $10,000.

1. Click Apply.

The card recalculates immediately.

Why bother?

The defaults are a reasonable starting point. But if your site actually converts at 3% with a $200 average order, use those numbers. That gives you a real dollar figure — one you can put in a client pitch or a budget conversation without anyone asking where it came from.

Where the number comes from

It's straightforward: traffic gap (monthly visits you're not getting) × your conversion rate × your average order value. That's what those missing visits could be worth if you closed the gap.