Exploring the World of Technical SEO with Scott Gary: Founder of OhMyCrawl
Welcome to an exclusive interview with Scott Gary, the brilliant mind behind OhMyCrawl, a renowned consultancy that specializes in technical and JavaScript SEO.
With a wealth of experience and expertise in the field, Scott has established himself as a pioneer, helping businesses optimize their websites for maximum visibility and search engine performance.
In this interview, we had the privilege of delving into Scott’s journey and exploring the intricacies of technical SEO.
Scott shares his insights on various aspects of technical SEO, including website architecture, crawlability, indexing, and JavaScript optimization. His expertise and practical advice provide a roadmap for businesses seeking to enhance their technical SEO capabilities.
Furthermore, Scott discusses the ever-evolving landscape of SEO in the context of AI and machine learning. He shares his thoughts on how these technologies are shaping the future of search and provides valuable perspectives on adapting to the changing SEO landscape.
As the founder of OhMyCrawl, Scott has developed a reputation for his ability to navigate the complexities of technical SEO and deliver impactful results for his clients. His dedication to staying up-to-date with industry trends and his continuous pursuit of knowledge make him a trusted advisor in the field.
Join us as we uncover the wealth of knowledge and expertise that Scott Gary brings to the world of technical SEO.
From his journey and insights to tips and guides on optimizing your website, this interview provides valuable insights for businesses and professionals looking to excel in the ever-changing landscape of SEO.
Interview with Scott Gary
Q. Please share a bit about your background and how you got started in the field of SEO and technology growth.
I was really sick of my job and wanted to learn something that I could do remotely. Since then I haven’t looked back, every year I live abroad for a few months and work with amazing clients.
Q. What inspired you to specialize in growing technology companies and providing technical and JavaScript SEO consultancy?
It’s a growing space where very few SEOs and developers have experience. For example, I studied Javascript for years, this is not something most SEOs are willing to take the time to do.
In addition, it’s a pretty big pain point. Many developers use Javascript and are clueless about why their website is underperforming in search engines.
Q. Could you explain the concept of search engine architecture for single-page applications, custom CMS’s, and SaaS apps? How does it differ from traditional SEO approaches?
Mostly, the issues arise from how Javascript renders. It’s a multi-step process, whereas traditional server-side rendering tends to index and rank much more rapidly.
In addition, most SPAs have a single URL, which isn’t ideal for search engines. I have a complete Single-page application SEO article for those who are interested in learning more.
Q. In your experience, what are the common technical SEO challenges that companies with single-page applications or custom CMS’s face, and how do you help them overcome those challenges?
Mostly prioritizing the latest and greatest development framework over SEO. Frankly, Google has not caught up with a lot of these frameworks.
It’s better to use frameworks that focus on the backend, such as Ruby, PHP, and even Node.js which are server-side focused.
Search engines have been rendering this type of content for a few decades now. It is ideal to stick with what is tried and tested.
Q. How do you stay up-to-date with the current state of SEO? Are there any recent developments or trends that you find particularly interesting or impactful?
You have to run a lot of tests. For example, I’m currently running a lot of tests with my tutorial website TrustinGeeks.com, I recently proposed a lot of error content where I’m trying out a number of different strategies.
For example, I’m having trouble indexing content, I’m going to see if promoting it in this article helps get it indexed.
The next time a client asks me about these problems, I’ll have a test to reference.
Q. With the rise of AI and machine learning, how do you see the future of SEO evolving? Are there any specific strategies or techniques you believe will become more important in the AI era?
Mostly you have to stay on top of any major technology change. You have to test a lot of different ideas and be on the cutting edge, especially if you do client work.
For example, you can currently use AI to evaluate your content and find gaps in what your articles are missing.
For better or worse, the answer is to test more and really stay on top of it.
Q. Are there any common misconceptions or myths about technical SEO that you often come across? If so, could you debunk one of them and explain the reality behind it?
One thing I personally can’t stand is these long ‘Technical SEO Audits.’ A Google Sheet that is well over 1,000 lines.
The idea that fixing all these little problems is going to boost your site is ridiculous (at least in my experience.)
Rather, it’s better to find a handful of major problems that really push the needle and have a proven impact on search.
Q. Can you provide examples of how your technical and JavaScript SEO consultancy has helped clients improve their organic rankings and overall website performance?
Sure! I have an entire case study.
Q. What other services or expertise does OhMyCrawl offer besides technical and JavaScript SEO consultancy?
Actually, my strongest skill is strategy. Coming up with plans to rank websites in really competitive markets.
Q. For someone starting a new website, what are some essential tips or best practices you would recommend to avoid technical SEO errors and ensure a solid foundation for organic growth?
Actually, I’d recommend focusing on the fundamentals of SEO on an essential WordPress website. Learning how to rank basic content, how to set up your website architecture, etc.
If you are using a ‘proven’ CMS and theme provider that is well-known in the industry, you will likely be okay.
Most technical problems come up when you do custom work, ie make CMS from scratch, do major modifications, etc.
That said, if you wanna be kept in the loop with the latest stuff we come up with, check out OhMyCrawl.
In conclusion, our interview with Scott Gary, the visionary founder of OhMyCrawl, has shed light on the world of technical SEO and its implications for businesses seeking to improve their search engine visibility.
Scott’s journey and expertise have provided valuable insights into various aspects of technical SEO, from website architecture to JavaScript optimization.
Through OhMyCrawl, Scott has made significant contributions to the field of technical SEO, helping businesses overcome challenges and achieve higher rankings. His passion for staying ahead of the curve and his dedication to continuous learning make him a trusted advisor and consultant in the industry.
Moreover, Scott’s perspectives on the rise of AI and machine learning have opened doors to new possibilities and challenges in the world of SEO. As search engines continue to evolve, adapting to these technologies will be crucial for businesses to maintain their competitive edge.
As you navigate the intricacies of technical SEO, may the insights shared by Scott Gary serve as a source of inspiration and guidance.
Embrace the wisdom and apply it to your website optimization strategies, empowering you to achieve better search engine rankings and drive organic traffic.
Where you can find me…
Website: ohmycrawl.com
